What I do. Who I am. Why I care.
The Mechanics
Analysis
I treat drafts as systems. By examining structure, sequence, emphasis, and gauge effect on audience, I can see exactly where a narrative falters. From there, I turn scattered notes into language that holds together under pressure.
SYSTEMS
I treat writing like building a framework for ideas—tracking how they flow, where the load-bearing points are, and what they support. My aim is to reshape messy, half-formed material into clear, resilient writing that holds together across audiences.
Clarity
This is not about reducing complexity—it's about understanding what resonates, then building language and structure around that knowledge. Once you know what moves someone, clarity awakens: the right tone, detail, and framing to make the message land.
Precision
I focus primarily on the mechanics of rhythm and word selection. These details determine if writing feels distant or grounded. The aim is functional language that not only works, but resonates in real-world conditions.
The Mindset
Range
Years working across business operations, academic writing, and independent research have sharpened my ability to gauge what resonates with an audience—what language builds trust, what tone fits the moment, and how to structure communication so it lands with clarity and impact.
Ethics
I prioritize work with nonprofits and family businesses where clarity has a direct, human impact. I choose projects grounded in integrity—focusing on partnerships where the goal is honest communication rather than manufactured hype.
patience
I untangle midstream projects—unclear briefs, conflicting feedback, inherited drafts. Patience means slowing down to understand constraints and diagnose what's broken before revising. That ensures the final work is focused and strategic, not just finished.
Curiosity
Curiosity drives how I work. I ask what the writing must achieve, who it's for, and what will actually move them—then I dig into context, tone, and structure until the answer becomes clear.
Education
Rutgers University-New Brunswick
2016
B.A. American Studies
Minor Philosophy
Summa Cum Laude
Epsilon Alpha Kappa Inductee
Highest Departmental Honors
Paul Robeson Scholar
Henry Rutgers Scholar Award
Raritan Valley Comm. College
2013
A.A. Liberal Arts (Social Science Focus)
Magna Cum Laude
Phi Theta Kappa Inductee
Jefferson University
2019
Pre-Medical Certificate
GPA: 3.67
I earned my A.A. and immediately transferred to Rutgers–New Brunswick to concentrate in American Studies and Philosophy. My studies sat at the intersection between historical fields of study, socio-racial studies, social anthropology, economics, public policy, and philosophy, with a deep focus on the American psyche, the mind, and moral issues post-WWII.
The culmination of my studies came to fruition in my Honors Thesis, which I was able to write via nomination from Prof. Jefferson Decker, being guided by Prof. Ben Sifuentes-Jáuregui. The thesis examined the complex ties between race, identity, and post-industrial decline in Camden, New Jersey. This research earned the Henry Rutgers Award—the university’s highest academic honor. I was the first student in the American Studies department to receive it in over fifteen years, and a copy of the work is now held in the Paul Robeson Library.
My coursework focused on the social sciences—history, American literature, psychology, and philosophy—a quarter of my credits completed at the honors level. This included advanced work in English composition, American literature, psychology, and ethics. Through African American history and intercultural communication, I developed a focused interest in the mechanics of race, post-WWII American History, and socio-cultural studies. At Raritan, I also reached an advanced proficiency in Spanish, a skill that remains vital for navigating professional relationships and diverse client environments.
I completed a comprehensive, intensive 1-year Pre-Professional Program at Thomas Jefferson University, designed for rapid transition into the sciences. Beyond the rigorous curriculum, I served as the editor of the program’s newspaper, managing internal communications for a high-pressure cohort. I gained direct clinical exposure by shadowing physicians across various specialties, including observing complex procedures such as open-heart surgery.
Experience
Founder + Sole Operator
Casa De Peso: Vintage Clothes + Curation
New Jersey · Remote
(2022-Present)
Casa De Peso is a research-led archive where each garment is treated as a pop-cultural and historical source to study, respect, and appreciate. We avoid the noise of trend-based resale and focus on what actually matters: construction, quality, and aged beauty. It is a deliberate, data-informed operation, built to provide clarity in an industry that often runs on speculation.
Its technical foundation comes from years of study in textile history, production standards, music history, and popular culture. We work forensically, using generative AI, independent research, and select publications to deepen our understanding of each piece and to construct accurate, confident listings. This specialized approach allows us to offer conservative valuations and historical accuracy that typical resellers rarely match.
The brand’s digital infrastructure was built from the ground up to support this archival mission. From web development to long-form, narrative-driven SEO, every system is designed to strip away static and deliver clarity. Casa De Peso operates as a high-performance bridge between archival discovery and modern commerce for those who value technical depth and historical truth.
Operations, Leadership, Administration
Stelton Lumber Co.
Piscataway, NJ
(2022-2025)
I started at Stelton Lumber at the most basic level—working as a yard hand with no building materials background and no formal business training. Immersing in the physical core of the operation made it easy to see where decades of undocumented processes and logistical clutter were slowing everything down.
From there, I moved into administrative and operational oversight, leading a full organizational cleanup. I introduced product tracking, clarified sales and delivery schedules, and brought in modern tools—including AI and intracompany communication software—to tighten internal communication and reduce preventable errors. Removing both the literal and metaphorical mess made the business markedly more agile and data-informed.
In early 2024, when the company faced a 30–40% year-over-year revenue decline, those systems were tested. By focusing on strategic recovery and contract restructuring, we reversed the slide and ended the year with higher total revenue than the year before I stepped into management. Ultimately, a strategic impasse about long-term direction—modernization versus preserving the status quo—ended my tenure, closing a period defined by rapid technical mastery and the challenge of driving innovation inside a legacy operation.
Freelance writer, Strategist, researcher
New Jersey · Remote
(2019-2021)
Worked with nonprofits, small organizations, and family businesses when their language hadn’t caught up to their intentions. Often stepped in amid scattered notes, half drafts, and competing ideas, staying long enough to understand who the work served, what it aimed to move, and where the language slipped.
Reshaped that material into clear, grounded narratives and usable tools: a people-first language campaign for a national disability nonprofit, donor storytelling for a Muslim-women’s writing collective, Giving Tuesday emails for an impact-litigation group, and operational handbooks and web copy for a fourth-generation lumber yard.
Across projects, emphasized coherence over cleverness—making sure each sentence carried the idea faithfully and that teams recognized themselves in the final language.
Academic SupporT, Tutoring
New Jersey · Remote
(2011-2017)
My work in academic and private settings sits at the intersection of instruction, editorial strategy, and interpretive logic. This has refined a specific expertise: understanding how audiences process information and deliberately engineering tone and structure to meet them—moving beyond assumption into intentional communication.
At Rutgers University, I worked as a Teaching Assistant and provided high-level research and editorial support to faculty, including contributing to Professor Andy Urban’s Processing History project. I also partnered with Professor Michael Rockland on interpretive feedback that prioritized clarity of argument and directed the editorial flow of a student publication.
Alongside this, I ran a private humanities practice focused on articulation over mere correction. The work centered on translating dense academic concepts into grounded, accessible language that keeps their intellectual weight without the unnecessary clutter.